What Makes Us Different?


Our Unique Selection

Have you been out searching for the perfect wedding dress but are running into the same designers and styles from shop to shop? Maybe you haven't tried on wedding gowns at all yet? Our beautifully curated collection of wedding dresses is the best place to start and finish your perfect "YES" dress search! Here's why...

  • Our exclusive private label designer bridal gowns are priced from $800-$2500
  • Our off-the-rack selection can save 50% off your dream bridal gown! 
  • Penny Jane Bridal has exclusive rights with our designers ensuring we are the only bridal shop where you can find these wedding dresses in Worcester County.  

Why is all of this important?  We want your wedding dress to be as unique as you!


Your Appointment is a Private Party

When you book an appointment at Penny Jane Bridal, you will enjoy a completely private appointment.

  • You will have the entire shop to yourself with our undivided attention. 
  • We encourage you to make your visit to our wedding dress shop the kind of experience you will always remember, pack the bubbly!
  • Our mission is to be the most fun part of the wedding planning process while empowering each bride to feel the most beautiful she has ever felt.


Giving Back

In appreciation of all the women who choose careers to support others, we offer a 10% discount on wedding dresses, bridesmaid dresses, and mother's dresses to Military Personnel, Education Professionals and First Responders on their dress order.  Please ask your bridal stylist for terms and conditions of this offer when placing your order.

Contact Us

Got questions? We have answers!

We can't wait to meet you!

Penny Jane Bridal

45 River Street, Millbury, Massachusetts 01527, United States

(508) 917-5500



By Appointment


By Appointment


By Appointment


By Appointment


By Appointment


By Appointment


By Appointment

Penny Jane Bridal is by appointment only. We don't have set hours because we want to run on your schedule and not have you run on ours!