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What Makes Us Different?

Our Unique Selection


Have you been out searching for the perfect wedding dress but are running into the same designers and styles from shop to shop? Maybe you haven't tried on bridal gowns at all yet? Our beautifully curated collection of wedding dresses is the best place to start and finish your perfect "YES" dress search! Our exclusive private label designer bridal gowns are priced from $800-$2500 because we believe your dream wedding dress doesn't have to be a dream budget. If your budget is less than $800 we encourage you to check out our off-the-rack selection where you can save 50% off your dream bridal gown! Penny Jane Bridal has contracts with all of our designers ensuring we are the only bridal shop you can find these dresses in Worcester County, so you won't see them anywhere else (and more importantly no one else will have already seen your dress either!)

Unbeatable Customer Service


When you book an appointment at Penny Jane Bridal, you will enjoy a completely private appointment- meaning you are the only bride in our bridal shop having the whole place to yourself with our undivided attention. We encourage you to bring along whatever you want to make your visit to our bridal shop the kind of experience you will always remember, whether its champagne, cheese and crackers, or both! In addition to an exceptional experience in our bridal store location, we offer in home appointments for both bridal and bridesmaids dresses. Our mission is to be the most fun part of the wedding planning process whether that means a private appointment in our bridal shop or in your living room. Check out the "Your House or Ours" tab for more information about our at home appointments!

Giving Back


In appreciation of all the women who choose careers to support others, we offer a 10% discount on wedding dresses, bridesmaid dresses, and mother's dresses to Military Personnel, Education Professionals and First Responders on their dress order.  Please ask your bridal consultant for terms and conditions of this offer when placing your order.

Contact Us

Got questions? We have answers!

We can't wait to meet you!

Penny Jane Bridal

45 River Street, Millbury, Massachusetts 01527, United States

(508) 917-5500



By Appointment


By Appointment


By Appointment


By Appointment


By Appointment


By Appointment


By Appointment

Penny Jane Bridal is by appointment only providing you with one on one service either in our shop or your home.  We don't have set hours because we want to run on your schedule and not have you run on ours